Keden International

Our Brands

The Face Shop

THEFACESHOP, established in 2003 is the #1 skincare brand across Asia with global footprints in more than 33 countries and 2600 stores growing rapidly every year. The brand stands on 3 main values which built its success story: Quality, Variety and Value. Supported by strong R&D department, THEFACESHOP leads the Korean Beauty trends across the world

Caffebene

Built after the traditional European coffee houses . CafféBene has opened its first branch in Korea in 2008 and due to its differentiated menu selections like waffles, medium roasted coffee and the store interior CafféBene has grown rapidly opening 650 stores in the first four years. CafféBene is a leading franchise in the global market with thousands of stores worldwide. CafféBene is becoming an attraction for every day customers who crave a moment of peace with their favorite cup of coffee. CafféBene uses only 2% of the world's best coffee beans , the coffee beans are roasted separately in our very own roasting plant and successively tested to ensure quality and consistency. CafféBene uses Medium Roasting Method to cook the beans which makes us different from most coffee shops.

Refon

Sophisticatedly Arabian. Refon is where masculinity meets elegance. In Refon, we offer Arabian heritage tailoring to the modern gentleman with an old-soul taste. At Refon, customers’ selection of classic winter and summer thobes are custom-made.

Our Vision

To provide customers with a variety of brands that come to mind first when thinking of lifestyle.

Our Mission

To maximize the potential of our brands and business concepts, while continually tailoring them to be perfect fit to our markets and deliver beyone what customers expect.

Our Values

• We design and perform our business with full flexibility to adapt with any challenge, and seize any opportunities.
• We are united by our diversity; be it the people from diverse background, brand, partners or the ideas we generate to meet globalized standards
• We create value in every area of our operations in every direction our value chain moves.

We operate global brands

THE FACE SHOP is a truly global brand that reaches out for people in more than 33 different countries. They have more than 2800 stores worldwide in USA, Canada, Australia, New Zealand, China, India, Japan, UAE, Saudi Arabia and other countries. The brand has made a tremendous success in many of these countries.

We localize global concepts

Glocalization is our key behind the success of a global concept like Caffe Bene. We don’t just bring a global brand without thinking about its impact on the local culture and the impact of the local culture on it. The adaptation of international products around the particularities of a local culture in which they are sold, it helps global brands gain local acceptance. The aim of localization is to give a product the look and feel having been created specifically for a target market, no matter their language, culture, or location. But, it’s not just about translation though, this is obviously a large part of getting our message across. It’s also about preparing our product for a new location, culture and audience especially since the restaurant's menu is often customized to suit local tastes, we bring the globally recognized brands to Saudi Arabia, tailor them as per local needs and taste yet maintaining the authentic touch and global image. For instance, we brought Caffe Bene to Saudi Arabia, we tailored the set up to match with the local culture sans music yet maintains the uniformity in taste we offer across the globe, so that our customers just don’t come to us for coffee but to have “Caffe Bene Experience”.

Quality means doing it right when no one is looking

Quality is never an accident, it’s always the result of high dedication, sincere eort and skillful execution and that’s exactly what we work and think about day in and day out, how to provide food of high quality and taste to our customers without compromising on health and safety. Delivering safe food on the table is the effort of many people. Producers,shippers, processors, distributors, handlers, and numerous others perform actions every day that may affect the safety of the food. Our mission is to perform these individual actions as much as possible, so that the food we provide is free from physical hazards and dangerous levels of pathogenic microorganisms and hazardous chemicals. We are strictly guided by the HACCP Principles when it comes to food and safety. .

Fashion Retail

Keden fashion is planned to lead retailer and franchise of lifestyle for women, men and kids fashion in Saudi Arabia, focusing on retail activities within the lifestyle market. The business model of Keden Fashion is the proprietary brands and concepts, as well as exclusive franchise/license/distributor brands. Keden Fashion Group is organized with strategic objectives to become a top premium chain retailer of fashion and lifestyle in the Kingdom of Saudi Arabia. We will continue to expand and diversify through development of our financial investment capability together with long-term business alliances. We are committed to being a credible benchmark with our selective business interests. We are strongly committed to remain a positive contributor to the community, employees and partners. We are committed to provide the Saudi market a wider range of fashion and lifestyle products and services across a broad spectrum of business units. Keden Fashion Group has a team of experts in their own fields to fulfill the objectives of each brand.

we sustain and grow communities

We provide top quality products and services to our communities as well as job opportunities. To date, we are proud to employ 450 Saudi members in our team working across 12 key cities in Saudi Arabia, achieving the highest saudization levels. Vision 2030 As part of the fastest growing retail industries in the region, we are able to benefit from regional strengths which capture opportunities for expatriates most especially Saudis. Combined with good workforce availability and rapidly expanding opportunities for continuing growth, the company also provides ideal setting for investing in its future economic contribu- tions.

We reach our goals together as a one large diverse team

Keden International hires top tier caliber from various backgrounds. Our team is comprised of fresh graduates, senior executives and experts in each field we operated in. This diversity helps us overcome over business challenges by efficient cooperation between our departments expertise. Keden employees hold 16 different nationalities.