Our Vision

To provide customers with a variety of brands that come to mind first when thinking of lifestyle.

Our Mission

To maximize the potential of our brands and business concepts, while continually tailoring them to be perfect fit to our markets and deliver beyone what customers expect.

Our Values

• • We design and perform our business with full flexibility to adapt with any challenge, and seize any opportunities.
• • We are united by our diversity; be it the people from diverse background, brand, partners or the ideas we generate to meet globalized standards
• • We create value in every area of our operations in every direction our value chain moves.

We operate global brands

THE FACE SHOP is a truly global brand that reaches out for people in more than 33 different countries. They have more than 2800 stores worldwide in USA, Canada, Australia, New Zealand, China, India, Japan, UAE, Saudi Arabia and other countries. The brand has made a tremendous success in many of these countries.

We localize global concepts

Glocalization is the core philosophy behind the success of a global concept like Nayar. We do not introduce a global brand into a new market without carefully considering the relationship between the brand and the local culture, as well as the influence of local preferences on the product itself. Adapting international products to align with the specific characteristics of the local market in which they are manufactured and distributed helps global brands achieve stronger acceptance and long-term success. The objective of localization is to ensure that products feel as though they were created specifically for the target market, regardless of language, culture, or location. This process goes far beyond translation; it involves preparing products to meet local expectations, regulations, tastes, and consumption habits while maintaining consistent quality and identity. At Nayar, we specialize in manufacturing and distribution, bringing globally recognized concepts to Saudi Arabia and tailoring them to meet local needs and preferences without compromising their authentic essence or global standards. When introducing Nayar to the Saudi market, production processes and product offerings were adapted to respect local culture and values, while preserving uniformity in quality and taste across all markets. Through this approach, Nayar ensures reliable, culturally aligned products delivered through a strong factory and distribution network, reinforcing trust, consistency, and excellence in every market we serve.

Quality means doing it right when no one is looking

Quality is never an accident; it is always the result of high dedication, sincere effort, and skillful execution. This philosophy defines how we operate at Nayar every single day. Our focus is on delivering products that meet the highest standards of quality and taste while never compromising health and safety. Every stage of our operation is carefully planned and monitored to ensure consistency, reliability, and excellence in everything we produce and distribute. Delivering safe food is the result of a collective effort involving producers, processors, shippers, distributors, handlers, and many other stakeholders whose actions directly impact food safety. At Nayar, our mission is to manage and control these processes as effectively as possible to ensure that our products are free from physical hazards, harmful levels of pathogenic microorganisms, and hazardous chemicals. We strictly follow HACCP principles across all manufacturing and distribution processes, ensuring that food safety, quality assurance, and compliance remain at the core of our operations. .

Fashion Retail

Keden fashion is planned to lead retailer and franchise of lifestyle for women, men and kids fashion in Saudi Arabia, focusing on retail activities within the lifestyle market. The business model of Keden Fashion is the proprietary brands and concepts, as well as exclusive franchise/license/distributor brands. Keden Fashion Group is organized with strategic objectives to become a top premium chain retailer of fashion and lifestyle in the Kingdom of Saudi Arabia. We will continue to expand and diversify through development of our financial investment capability together with long-term business alliances. We are committed to being a credible benchmark with our selective business interests. We are strongly committed to remain a positive contributor to the community, employees and partners. We are committed to provide the Saudi market a wider range of fashion and lifestyle products and services across a broad spectrum of business units. Keden Fashion Group has a team of experts in their own fields to fulfill the objectives of each brand.

we sustain and grow communities

We provide top quality products and services to our communities as well as job opportunities. To date, we are proud to employ 450 Saudi members in our team working across 12 key cities in Saudi Arabia, achieving the highest saudization levels. Vision 2030 As part of the fastest growing retail industries in the region, we are able to benefit from regional strengths which capture opportunities for expatriates most especially Saudis. Combined with good workforce availability and rapidly expanding opportunities for continuing growth, the company also provides ideal setting for investing in its future economic contribu- tions.

We reach our goals together as a one large diverse team

Keden International hires top tier caliber from various backgrounds. Our team is comprised of fresh graduates, senior executives and experts in each field we operated in. This diversity helps us overcome over business challenges by efficient cooperation between our departments expertise. Keden employees hold 16 different nationalities.